So Fast They Named It Once

On the Tube, an ad for Rennie Dual Action Tablets – they alleviate heartburn and indigestion. The slogan accompanying the image of someone’s stomach seen through their tee-shirt is ‘No Dual Action Product Works Faster’. This is, for a few seconds, confusing. The ad seems to be suggesting that, compared, say, to Single Action Products, no Dual Action Product Works Faster.